Homework Question on Wireless Device Application
- Write a 5 page-word paper comparing the WDA business models used by Sprint, Verizon, and AT&T Wireless.
- Within your paper, compare the business models related to collection of revenues and provide similarities and differences among the service providers. Does the approach change depending on the WDA? Is the model consistent across the industry?
- How does the model change with third party applications from service provider-selected applications?
- You will have to do some research and I would recommend that you visit or call marketing individual within each organization to help with your questions.
Homework Answer on Wireless Device Application
Mobile operators’ business continue to roil due to radical changes in consumer behavior, a continuous growth in the variety of devices configured to their network, and aggressive efforts by newbies to change value from core network configurations and capabilities to applications and network – agnostic services. It is no epiphany to point that in order to strengthen development in their business, service providers acknowledge the need to embrace novel business models, step ahead of the network, and generate value from their rich trove of subscriber data (Jannelli & Oviedo, 2012).
Mcommerce and Mpayments present possibly rich opportunity for providers to grow their business. However, doing so requires a business model that focuses on customer value with a well – balanced consumer focus concerning privacy and security.This report presents an overview of wireless access, as well as the underlying wireless business models with regards to Sprint, Verizon, and AT&T Wireless. It provides a complete comparison on the Wireless Device Applications (WDA) business models adopted by Sprint, Verizon, and AT&T Wireless.
The major goal for these service providers is to enhance wireless access, which is generally categorized into 3 phases; primary internet, personal broadband, and personal infotainment. The primary internet entails basic internet access, for which service experience is relatively limited to low – traffic service, for example, email, IM and web browsing. In such cases, prohibitive fees limit multimedia service application.