This paper seeks to meticulously address three articles stemming from research, employing qualitative, quantitative and mixed methods of research designs. Moreover, the paper aims to correctly identify the methodology employed in each of the selected articles in a bid to a clearer understanding of the purpose or significance of the research study, underlying theories, hypotheses, and philosophies in the three articles enlisted. In this regard, the three articles of choice are; experiences of adults who work full time and study part time, the management of corporate community involvement, and investigation to determine the rationality of consumers.

The experiences of adults who attend graduate school part time and go to work full time

            This is a mixed methods study aimed at identifying the correlation between individual learning experiences and interests and the job demands. It aims to identify the challenges of adults who attend school while at the same time working, while pointing out the key areas and changes that they aim to bring to the work environment while studying. The topic of this research study is identifying the correlation and congruence of the characteristics of an individual, learning environment and workplace.

            The primary research question for this study is; what is the impetus of working full time while attending classes part time with respect to individual goals and experiences? The team selected is that of Masters Students who are issued with questionnaires in a bid to understanding the research questions. According to the findings of the research, learning is a process of making sense out of life’s personal experiences. It is an innovative process of making use of what is learnt to solve problems affecting the society. The identified variables that are related to adult and workplace learning include; individual’s personal needs and address to the needs of job demands.

            The method employed in this research is the modified phenomelogical research approach. It is a research method which aids researchers in the understanding of experiences not captured quantitatively and it aims at making more sense of a phenomenon(O’Connor, & Cordova, 2010). The research reveals that the main reason why adults get back to school while working full time is to correspond to particular job demands or to grasp opportunities available in the workplace by acquiring a particular educational experience and maintaining ethical standards. There must be congruence between job demands, educational experience and individual interests, failure to which leads to dissonance.

Management of corporate community involvement.

            Corporate Community Involvement (CCI) refers to the process by which corporations provide goods and services to civic and non-profit organizations(Van Der Voort, Glac,&Meijs, 2009). This paper aims to steers clear misgivings that ensure with regards to the role Corporate Community Involvement and the problems realized therein. Moreover, the ideas behind the social movement theories are applied to the Corporate Community Involvement (CCI). Social movement is a scheme aimed at promoting the development of the society.

            This study is a qualitative methods study aiming to draw the responsibilities of Corporate Community Involvement, and Social Movement and give a difference between both developmental schemes(Lakin, N., &Scheubel, 2010). The overarching research questing is should financial investment in Corporate Community development be treated as peripheral like in the modern scenario? Further, what difference, in terms of responsibilities is there between a social movement and Corporate Community Involvement (CCI)?

            This stems from a research conducted on a population of 11000 from Dutch financial conglomerate employees in Netherlands. The organization of choice is favorable because; it provides a best case scenario for Corporate Community Involvement as well as being a CCI champion in Netherlands. Personal interviews and direct observation formed the key data collection methods for the study. The finances injected in CCI are enormous calling for some management for the entire scheme, corporations and major world organizations inject finances in a bid to assisting the society in the name of community development(Van Der Voort, Glac,&Meijs, 2009). These finances should be managed in the best manner possible.

Consumer rationality

            This is a quantitative research design experimentally aiming to determine consumer rationality. Rationality refers to the state of being reasonable, executing actions against consequence and ensuring that the decisions made and actions undertaken are the best for a particular circumstance. Put aptly, rationality is having the ability to reason. Rationality dictates that the consumer takes the best action(Shugan, 2006). This research is aimed at substantiating, by use of experimentation, whether consumer behavior is rational and gauges the rationality of consumers in light of various behavior bringing about critical thinking and sound reasoning in the perspective of a consumer.

            The research topic for this study is consumer rationality while the overarching question is, are consumer’s really rational? Consumer rationality is dictated by the actions that they take when faced with particular circumstances. This paper takes the readers through a variety of consumer behaviors and prompts the readers mind to judge their actions based on the standards created for rationality. In the paper, key concerns such as reasons why best action assumption is usually a weak assumption in light with the consumer choice is given coupled with rationality as a model property.

            Consumer rationality is dictated by a justification that what is regarded as best is not actually what is. This is because; customers prefer to make the best decisions ceteris paribus, there might be some degree of ambiguity tied to the best action, best action is mostly unambiguous hence it is testable, and the assumption that testing and learning would always lead the customers to make the best decisions. Consumer rationality is a researcher’s model rather than the actual consumer, this practically concludes that in actual sense, consumers are mostly irrational but are moving towards making rational decisions as time gets by(Spiegler, R. (2011).

References Top of FormBottom of ForTop of FormBottom of Form

            Lakin, N., &Scheubel, V. (2010). Corporate community involvement: The definitive guide to          maximizing your business’ societal engagement. Sheffield, U.K: Greenleaf Pub.

O’Connor, B. N., & Cordova, R. (2010). Learning: The experiences of adults who work full-time while attending graduate school part-time. Journal of Education for Business85(6), 359-368.

Shugan, S. M. (2006). Editorial-Are Consumers Rational? Experimental Evidence?. Marketing Science25(1), 1-7.

Spiegler, R. (2011). Bounded rationality and industrial organization. Oxford: Oxford University Press.

Van Der Voort, J. M., Glac, K., &Meijs, L. C. (2009). “Managing” corporate community involvement. Journal of Business Ethics90(3), 311-329.