Media in International Relations: The Role of Social Media in Diplomacy
The Social Media has changed the face of diplomacy in several ways. Through enhanced engagements, improved transparency, increased efficiency and enhanced communication, social media has contributed to advanced relations in diplomacy. This has made it be referred to as e-diplomacy or digital diplomacy (Marsden, 2000). The concept of e-diplomacy involves the use of various evolved web and information technologies to enable the accomplishment of diplomatic objectives.
Through social media, diplomatic entities can be able to communicate their agendas to the populace resulting in better leadership. Digital sharing, fast communication and ease of storage have all enabled e-government to undergo change in the contemporary societies. The social media is regarded as one of the technological drivers of change in the modern governance system. The pattern and scope of interactions between people in today’s world are influenced by the social media experiences of people.
The impacts of social media on governance are immense. Considering these impacts in terms of e-governance, campaigns and the conduct of foreign relations, it is impossible to imagine that social media has no impact on diplomacy. Terms such as virtual, media and cyber diplomacy have been used to refer to the revolutionary changes that have occurred in the field of diplomacy in the recent years. The social media platforms offer many opportunities for governments to connect with the world wide masses.
This fosters cooperation among people and the creation of supportive relationships with governments. The sectors of information technology and communication are continuing to change leading to the ability to analyze patterns through which governments and diplomats seek their own self interest rather than the common good. The social media has enhanced diplomacy through provision of various platforms that increase both transparency and efficiency in diplomacy (Fulton et al., 1998).
Fulton, B., Burt, R., Robison, O., & Center for Strategic and International Studies (Washington, D.C.). (1998). Reinventing diplomacy in the information age. Washington, D.C.: CSIS.
Marsden, C. T. (2000). Regulating the global information society. London: Routledge.
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