Best Essay Services

  • Refund Policy
  • Revision Policy
  • My Account
  • Home
  • About Us
  • ORDER NOW
  • Sample Papers
  • Contact Us
  • Writing Resources

We Write Student Assignments and Successfully Score High Grades!

Your assignment is in good hands if the writer assigned to work on it is well trained, and with over 3-7 years experience. Submit your instructions now via the Order Button below to get your paper written. We cover over 100+ disciplines; frequently requested being: Essays, Research papers, term papers, thesis/dissertations, reports, projects, among others.

PLACE YOUR ORDER

Boost Your Grades With BestEssayServices.com Writing Team

Do you feel like you have no spare time to rest or attend to your family needs because of homework assignments? Simply contact us! We are available 24/7 to assist you with your homework so that you can have some time off school work.

Can You Write My Paper?

Yes we do! and we understand the anxiety you have when you have to trust another person to complete your paper. Trust us, we will not disappoint! Order your paper with us now..

Timely Delivery

ALL SUBJECTS COVERED: We have over 100+ disciplines covered by our writers. No matter the complexity of your paper, there is a professional writer willing to help.

24/7 Customer Help

EXPERT ASSISTANCE: We have a database of expert writers, who have been with us for over 3-7 years. The quality of your paper is definitely guaranteed.

Affordable Pricing

100% ANONYMITY: While seeking academic writing help, you must be assured of your privacy and confidentiality. We respect your decision to seek for our services.

Thursday, 03 September 2020 / Published in Research Paper Help

Sample Public Relations Research Paper on PR Plan for Tom’s Breakfast & Bakery

PR Plan for Tom’s Breakfast & Bakery

CONFIDENTIAL: FOR INTERNAL USE ONLY

Executive Summary  

At heart of Manhattan, everyone wants a hearty breakfast. This is with consideration to the various time constraints and demands. Enter Tom’s Breakfast & Bakery at the heart of Manhattan. The purpose of the Public Relations plan is to reach out to everyone in and out of Manhattan who wants a healthy, hearty breakfast on the go. Tom’s Bakery, headed by Celebrity Chef Robert Truitt, will operate, as a single unit, small-sized restaurant, and the focus will be to serve breakfast and bake cakes. The Bakery will bake cakes; make sandwiches, salads, coffee, and tea. The company’s primary goal (which runs from May 25, 2016, to May 25, 2017) is to offer the customer value for their money. We want to bake creative cakes and other savory bakes as well as makes sandwiches, coffee, and tea.

We will source all the ingredients locally to ensure that all the customers wake up early to enjoy our products before they run out. In addition, we will offer a variety of delicious pastries and cakes from simple cones to special orders for birthdays, weddings, or special occasions.

Tom’s Breakfast & Bakery will prioritize ethical business practices and safe environmental friendly production procedures. The company will also encourage fair practices and encourage quality service delivery to exceed our customers’ needs. The management hopes to establish a successful business and in the process encourage healthy eating habits.

Situation Analysis     

            A public relations effort is necessary to create awareness of the bakery to potential customers and the rest of the world. The bakery industry in Manhattan is voraciously competitive. The fast moving economy robs off most manhattans the time to make a decent breakfast in the early morning because they have to beat traffic and meet demanding schedules. Current trends in the food industry are that people find healthy low cholesterol foods much more palatable because of the health benefits accompanied with it.

            Being in the food industry, the Bakery will take advantage of the recent trends. Our products will, however, will be breakfast related. The PR effort is ongoing for the next five years and we foresee a high demand of our products with an annual increase of 25%. The public opinion is that they need a reliable breakfast solution and Tom’s Kitchen and Bakery provides just that. The competitors do not have similar products and Tom’s Kitchen and Bakery is the premier. The location of the bakery is one of the most flourishing and desirable areas of Manhattan. Only about three establishments offer breakfast, salads, sandwiches, and baked items. Tom’s Breakfast and Bakery offers all these products under one house. Apart from these three, there are numerous other businesses as well as offices in the area. These will form a viable market for the Bakery.

            The best business to operate in the food industry of Manhattan is a bakery. According to statistics, after the recession, the baking industry outperformed all other businesses in the food industry. The industry’s most powerful driver is the changing consumer preferences. They are demanding a large variety of healthy, gourmet meals that are custom made at a much affordable price. (Nestle, p.125) The trend is that key players in the industry have witnessed a fast growth in revenue over the past five years. The expectations are that these revenues will continue to grow with the increasing trends.

            The new bakery will join the industry and create a customer base for itself. The other bakeries in the area are already established and popular among Manhattans (Meisel 234). Tom’s Kitchen and Bakery seeks to create a reputation of offering quality bakes, and breakfast items that are healthy and create value for money for our clients. The Manhattan community has a new trend of indulging in good food amidst their busy schedules. The competitors have realized the trend as well and have ensured that they keep up with the trend.

Goal

            The main goal of the plan is to inform our clients of our existence and eventually acquire a strong client base. The plan will also inform our customers of how to intend to make healthy foods that are in consideration of their health. This PR Effort is on an on-going basis and its goal is to increase profits and sales by 25% by May 2017.

Objectives

  • To promote the awareness of the existence of the Bakery
  • Create awareness of the importance of healthy eating habits
  • Enhance healthy eating habits
  • Build a reputation of offering health food that are of high quality and are affordable

Target Market (Audience)

            As indicated earlier, the location of the Bakery will be at the center of Manhattan. There are thousands of residents, tens of universities, colleges and other learning institutions, hundreds of offices, and tourists. A comfortable experience in which they can enjoy a tasty meal together is priceless for some. In fact, almost all segment from this target market want to buy a product that supports a cause and will switch brands in order to support one.

Hence, the target market includes:

  • College and university students
  • Business people with an income of about $25,000 and above
  • Tourists
  • Adults

Key Messages

  • Tom’s Kitchen and Bakery offers a healthy breakfast solutions.
  • Tom’s Kitchen and Bakery will provide a wide range of breakfast and bakery products for birthdays, weddings, or special occasions.
  • Tom’s Kitchen and Bakery will seek to source all it ingredients locally and emphasize on sustainability.

Corporate social responsibility

To promote and protect its image, Tom’s Kitchen and Bakery will embrace the concept of corporate social responsibility by supporting a local charity through making donations aimed at assisting in the activities of the local charity establishment. It is asserted that the company has realized that giving back is a great way to create community links as well as foster friendship and teamwork. That is why, inside Tom’s Kitchen and Bakery, the management have opportunities of offering health, welfare, and educational improvement opportunities to their employees and the community. Moreover, externally the business has the plan of providing opportunity to give time, talent, donations and support to the local charity organization. Tom’s Kitchen and Bakery takes Corporate Social Responsibility very seriously, being part of the plan and as a business the organization pursues a triple bottom line in their activities to benefit the people, and to generate more profits. Tom’s Kitchen and Bakery have a strong relationship and a long-term commitment to community development and plans to support local initiatives through donations.

 The initiative will also entail making direct bread donations during important occasions within the Manhattan region. On the environmental front Tom’s Kitchen and Bakery aims to use biodegradable packaging for most of its products in order to reduce the environmental harm related to the popular polythene packaging. It is believed that this public relations twist will improve the image of the business to its potential customers and community of Manhattan at large.

Strategies and Tactics

  • Use mass media to create awareness on the existence of the bakery. The tactic will be through forming media outreach in the form of pitching reporters and placing articles that are essential for the public relation of Tom’s Kitchen and Bakery. Selecting the appropriate mass media channels, deadline June 10. Selecting mass media reporters, deadline June 20. Preparation of mass media content, deadline June 25 and implementation by June 30. 
  • Use publications to create awareness of the importance of healthy eating habits. The tactics will be through designing and preparing editorial calendars of several publications.  Deciding on the format of the publication, deadline July 10. Preparation of messages, deadline July 15. Publication of the content, deadline July 20 and distribution of the printed publications by July 30. 
  • Use segment of the population to enhance healthy eating habits. The tactic for this strategy is the use of case studies that are very attractive to the media because they offer a tangible, real-world example of the benefits of a product or service offered by the organization. Sampling and scrutinizing the population, deadline August 10. Researching conferences and trade shows, deadline August 20 and making presentations on August 30. 
  • Use crisis planning to build a reputation of offering healthy food that are of high quality and are affordable. The tactic will entail establishing all possible negative scenarios and notions of foods offered and the appropriate responses to them. Researching on crisis, deadline September 10. Formulating responses to the likely negative notions, deadline September 20 and presenting and implementing the response mechanisms by September 30.

Media outlets

  • In order to reach the potential customers Tom’s Kitchen and Bakery will employ the use of myriad media outlets like newspapers, shopping guides, magazines, blogs, employer newsletters, news stations, radio and social media (Facebook and Twitter). 
  • Promotional incentives: provision of 20% discount upon sharing Tom’s Kitchen and Bakery information through the myriad media channels and also through referral codes.

References

Breakenridge, Deirdre, and Thomas J. DeLoughry. The New Pr Toolkit: Strategies for Successful

Media Relations. Upper Saddle River, N.J: Financial Times Prentice Hall, 2003. Internet resource.

Hauck-Lawson, Annie, and Jonathan Deutsch. Gastropolis: Food and New York City. New          York: Columbia University Press, 2009.

Kiser, Cheryl, Deborah Leipziger, and J J. Shubert. Creating Social Value: A Guide for Leaders    and Change Makers. , 2014. 

Meisel, Susan P. New York Sweets: A Sugarhound’s Guide to the Best Bakeries, Ice Cream            Parlors, Candy Shops, and Other Emporia of Delicious Delights. New York: Rizzoli,          2013.

Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health.      Berkeley: University of California Press, 2007.

Why are we trusted by Thousands of Students?

We are a flexible writing service provider. Your assignment is assigned to a writer based on his/her expertise and experience. We have put in place measures that ensure that you will never receive a plagiarized paper. As a student, you are also looking for a service provider which is affordable; we therefore have ensured that our prices are affordable and have provided a provision for various discounts.

Do you like the Quality of this sample? Click on the button below to ORDER a non-plagirized paper now

Do you have an assignment on a similar topic?

Do you have an assignment on a similar topic?

Is this your first time visit to our website? Are you writing an assignment on the topic you just read? We would be glad to offer our professional assistance by writing your assignment for you. The writing style will be so academic that you will think you wrote it yourself. You do not have to struggle anymore when we have writers online right now willing to take up your project. Get Homework Help Now!

PLACE YOUR ORDER NOW

Why we guarantee excellent results

Thank guys! I had never handled such a topic before. It was my first assignment in college studies and could not figure out how to hammer it on my own, but your writer did it perfectly

- Submitted 22 Minutes Ago

I expected perfection in terms of grammar and I am happy. Lecturer is always on our head but was pleased with my paper. Once again, thanks a lot, more papers and friends with you.

- Submitted 40 Minutes Ago

Thanks for the good work to save my studies. Will keep in touch with more assignments and refer my whole class to your team. The last 3 papers got me clean straight As, thank you.

- Submitted 3 Hours Ago

TI appreciate help on the assignment. It was hard for me but am good to go now; I needed someone to take up my assignment as I was overwhelmed by my family for the last one month.

- Submitted 12 Hours Ago

Just wanna say thanks for attending to my assignment guyz. Looking for the very best because it looks perfect, will be back with more assignments; and will definitely refer my friends.

- Submitted 2 Days Ago

❮ ❯

Why Getting Homework Help Is A Good Idea For You!

Someone might question the idea of getting homework help, but what if you have reasons why you must get assistance in writing your papers. Apart from homework, you have other important things to do in life. Like a family to take care of, children that need to be attended to, business trips that you have to make and sometimes-family sickness. Would you not attend to these first before writing your essay? This is why we come in handy as the best essay services for all your homework papers.

Best Essay Services writing team understands that your need for paper writing service is not necessarily out of being lazy! Sometimes you need guidance in coming up with an outline, selecting the topic, analyzing data, writing a rough draft, carrying out research, among others. So, do not be anxious about asking for assistance with your homework. Our team of writers will be glad to write your paper, according to your specified instructions, and deliver it within your deadline. Place your order today!

We have a great team of homework writers chosen meticulously by our experienced editorial team. The team comprises of essay writers who can handle any type of assignment that you are in need of. You are in the right place if you are looking for essay help, research help, thesis help, report writing, project writing, case studies, term paper writing, and dissertation help among others. All you need is to specify the type of paper writing service that you need when placing your order.

We have over the years helped thousands of students in need of writing help. This means that we understand and are professionals at academic writing help. Our professional writers will handle any type of paper needed, any format and deadlines. We have customized our platform to allow for orders that take as long as 1-2 months and short deadlines as 3-6 hours. We also have specialized homework writers who handle Masters and PhD papers. We have made essay writing help easy for you!

Submit Assignment Details

Submit your order instructions by filling in the form, and then, submit payment for your order.

Writer is Assigned

Once we receive your order details, the writer is immediately assigned to work on your paper.

Evaluation and Delivery

The completed paper is checked by our editors and then emailed or uploaded to your account.

Need Help? Click On The Chat Button For Help. We Are Available 24/7

  • Free Outline
  • Free Formatting
  • Free Reference Page
  • Free Title page
  • 24/7 Customer Service
  • Free Plagiarism Report
  • Free Revisions
  • Discounts Available

We have an in-house professional team of support that is ready to answer your questions or concerns, or get you started to place your order with us. You can chat, call us or email our support 24/7!

Latest Samples from the blog

Latest Posts

  • Read more + May 29, 2021 By He's Restored in Sample Essay Papers

    Sample Psychology Essay Paper on Social Problems with Adulthood and Ageing

  • Read more + By He's Restored in Sample Essay Papers

    Sample Education Coursework Paper on Quantitative Reason in Research

  • Read more + May 16, 2021 By He's Restored in Sample Essay Papers

    Sample Business Studies Essay Paper on What Is Disruptive Innovation

  • Read more + By He's Restored in Sample Essay Papers

    Sample Holocaust Studies Essay Paper on Genetic Tests

  • Read more + May 15, 2021 By He's Restored in Sample Essay Papers

    Sample Religious Studies Paper on Comprehension and Reflection Assignment – Ecclesiology and the Sacraments

  • Read more + By He's Restored in Sample Essay Papers

    Sample Management Paper on Global Supply Chain Management

  • Read more + May 14, 2021 By He's Restored in Sample Essay Papers

    Sample Essay Paper on Big Brother at the Mall

  • Read more + May 13, 2021 By He's Restored in Sample Essay Papers

    Sample Women and Gender Studies Essay Paper on Racial Stereotypes of African-Americans and Arabs in Popular Culture

  • Read more + By He's Restored in Sample Essay Papers

    Sample Management Admission Essay on Child Care in the Workplace

  • Read more + May 12, 2021 By He's Restored in Sample Essay Papers

    Sample Sociology Essay Paper on Reflection and Discussion on Major Course Research Projects

CHECK 4K+ SAMPLES HERE
Place your order Now
GET STARTED NOW

About Us

BestEssayServices.com offer personalized and comprehensive essay writing help to students with an aim of helping them excel in their academic endeavors. Partner with us for all your academic writing services.

Corporate Info

  • Home
  • About Us
  • Contact Us

Resource Center

  • Sample Papers
  • Writing Resources
  • FAQs

Customer Info

  • Customer Account
  • Revision Policy
  • Refund Policy

Copyright © 2010- BestEssayServices.com. All Rights Reserved to JESUS

TOP