Homework Question on Public Relations Campaign
- Coffee House, a new Bloomington café, will soon be opening. Coffee House’s aim is to offer organic, free trade, and/or locally sourced coffee, pastries, sandwiches, and salads.
- As a Public Relations professional, how would you increase public awareness of Coffee House’s opening and generate a customer base?
Homework Answer on Public Relations Campaign
The Coffeehouse faces a challenge of establishing a sound reputation in the local community to attract large volumes of customers amidst this saturated and subtlety marketing environment.
To develop a vast, customer-friendly suite of services so that the word-of-mouth advertising becomes feasible and efficient in converting large cohorts of individuals into loyal customers.
This Coffee House will offer a suite of services and loyalty programs to attract and retain large traffic. It will avail a free Wi-Fi in the shop as well as install electrical outlets per table for laptops. It will also book various live entertainments regularly in the shop besides hosting a range of poetry readings alongside other events with a community feel.
The punch cards alongside the promise that a customer will receive an nth cup of free coffee will form the basis of loyalty program used to attract and appeal to daily coffee drinkers. The firm will embrace comprehensive tracking system to track the total dollar quantity of purchases for the individual consumer. This will facilitate the provision of free products where the customer spends particular amounts thereby increasing the value of freebies in the end.