Marketing Channels Analysis
Nature’s pet food supplies and marketing utilizes different channels. Three of the main channels includes In-store, Social media and Online marketing channels. Thus, consumers can access information about pet’s products from these sources. A number of people/players are engaged in the process to enhance the efficiency of the channels. The variety of good produced and distributed by the organization includes foods for dogs and cats.
In-Store Marketing Channel
This marketing channel focuses on existing customers and passersby. Covering a small portion of the market affects sales. Moreover, information about new development and products is communicated to consumers. The manner in which the information is delivered encourages persistence sales and purchasing. One of the advantages of this channel is that little capital is used for marketing activities. The budgeted funds to be utilized for marketing are apportioned for other activities.
Figure one shows the channel applicable. Data exchange at this point comes in form of direct contact/ communication. Therefore, producer of nature food gets consumers feedback through the store managers. On the other hand, consumer’s complaints and comments are handled by in-store administrators (Cheeke, 2012).
Social Media and Marketing Channels
Face book, tweeter and what sup facilitate the distribution of products. Employees communicate to clients through diverse online platforms. Arrangements to deliver goods commences immediately upon the settlement of purchase order. Face book advertisements reach to as many people as possible because the platform is widely used. The sharing of data and Information increases the media coverage. Potential consumers get an opportunity to learn more about an organization. This channel is as follows:
From the figure, selling follows the communication channels between the firms and the consumers. An organization directly communicates with clients and makes delivery upon request. The method saves time and increases customer base (Symonds, 2010).
Online Marketing Channels
An online channel is composed of the company’s website and extensions. These extensions are applied by a business entity to channels traffic into the site. An example includes media platforms that incorporates face book. The decision to explore this kind of marketing is that face book is a popular site that is used regularly in the globe. Tapping this market is essential for business continuation as well as growth and development.
The figure above demonstrates the online channel prevalent for the sale of nature foods. Issues and problems encountered in the process are solved instantly by the organization. In order to make a sale, the consumers have to conduct the following duties. First, visit the organization official webpage and select items. These items are displayed with their prices on the side to facilitate decision making. The selected goods are transferred to a shopping cart (Young & Merritt, 2013). The total amount for goods ordered reflects at the bottom of the page. Consumers have to pay for the goods before delivery can be carried out. The payment option for good selected appears and directs the consumers to an external source. This is where all payment activities occur.
In conclusion, a marketing channel is a medium through which products and services reach the intended audience. The audience may offer feedback in regards to the quality of goods delivered. The number of players can inhibit or facilitates the communication/ delivery time. This is because time taken to transport goods from the organization stores to the consumer’s premises is at the minimum levels possible. Fast channels increases the utility of the product offered.
Cheeke, P. R. (2012). Applied animal nutrition: Feeds and feeding. Upper Saddle River, NJ: Pearson Prentice Hall.
Symonds, A. G. (2010). Nature’s way. Concord, NH: The Rumford Press.
Young, J. A., & Merritt, N. J. (2013). Marketing Channels: A Content Analysis of Recent Research, 2010–2012. Journal of Marketing Channels, 20(3-4), 224-238. doi:10.1080/1046669x.2013.803425