Homework Question on Ogilvy& Mather Advertising Agency
- Paper based on the advertising agency called ogilvy ,
- The paper is divided into sections of past which is Ogilvy international ,however for the present write about the ogilvy in Dubai , NOT INTERNATIONAL so its called ogilvy memac
Homework Answer on Ogilvy& Mather Advertising Agency
Ogilvy & Mather is one of the largest marketing and advertising agencies across the world. The organization was started by a Briton by the name David Ogilvy through assistance and backup of his immediate former employer London advertising agency called Mather & Crowther. The history of its formation began when David’s employer Mather & Crowther sent him in 1938 to the United States. In the course of his stay in the United States in a period of ten years,
David worked in several capacities including a research analyst at Gallup polling organization and in the British Intelligence during the Second World War. He went ahead and started farming in Pennsylvania before starting a US base agency with the support of Mather and Crowther.During this time, Mather and & Crowther had merged with Benson agency based in the United Kingdom. Ogilvy went ahead and opened his first agency in the United States as ‘Hewitt, Ogilvy, Benson, & Mather in Manhattan.
Through his hard work and determination, David was established in the 1950s. In 1964, the original agency Mather & Crowner Limited in London changed to Ogilvy & Mather International. The organization grew to international standards and in 1966, it became the first advertising agency to be listed public in both London and United States stock markets (Ogilvy history n.p).