Sample Marketing Essays On Marketers

Homework Question on Marketers

  1. Define product. How do marketers perceive products?
  2. What is product mix? How do marketers typically define and measure product mix?
  3. List and define the various stages of a product lifecycle.
  4. What are the different ways in which firms can extend a product’s lifecycle? Explain any one of them.
  5. Briefly describe the four new-product development strategies
  6. What is a brand? Why is branding important to a marketer?
  7. Discuss the three primary objectives of advertising.
  8. Explain the AIDA concept
  9. What are the major types of advertising media?  Why would a marketer use each
  10. Describe the stages involved in the consumer adoption process.
  11. Under what conditions does personal selling typically become a primary component of the firm’s promotional mix?

Homework Answer on Marketers

  1. Define product. How do marketers perceive products?

A product is an item designed to satisfy a specific need. It can be tangible or intangible and includes a good, a service, a place or the combination of goods and services (Palmer, 2012, p. 266). Marketers perceive their products as the best in the market in terms of meeting customers’ needs.

  1. What is product mix? How do marketers typically define and measure product mix?

A company’s product mix refers to the total range of products the company sells. Marketers define and measure product mix in terms of width and depth. The width of product mix refers to the number of product lines a company has. A product line is an array of goods produced using similar raw materials and technology. The product mix depth refers to the number of the variants of each product. Variations in a product can be in terms of size, flavor, color and other features (Palmer, 2012, p. 273).

Homework Help

  1. List and define the various stages of a product lifecycle.

A product goes through four stages: launching, growth, maturity and decline. The launching stage is when the company is trying to create a market for its product and is characterized by research, needs assessment, intense marketing and low sales. The growth stage involves increase in sales and profit margins. The maturity stage is when the product has a clear market share that the company wants to maintain. The decline stage is when the sales decline due to decline in demand or market saturation.