Deconstruction and Premise Behind the Case
The case is about Harley-Davidson’s transformation from a low-performing to a high-performing and profitable organization. On May 1, 2015, when Matt Levatich was taking charge of the company, it was not listed among the biggest motorcycle companies around the world. For instance, at the time, the company had shipped 270,276 motor bikes as compared to 17 million shipped by Honda. Harley’s sales plummeted after the 2007 financial crisis although the management’s establishment of a clear strategic direction gave it a lifeline. The company settled on rethinking and restructuring of manufacturing operations, expanding international sales, and expanding the customer base. This had a positive impact as its market share increased significantly in the subsequent years. The premise behind the case is that positive transformation is integral for companies or businesses that seek to improve performance and profitability as well as overcome existing competition.
Growth Strategy for Harley Davidson
Harley has in place plans to rebrand and build modern motorcycles specific to and that will meet changing demands of the new generation. It also has plans to introduce its products to new market segments.
Harley-Davidson, as an action-oriented and international company is committed to continuously improving mutually beneficial relationships with its stakeholders who include suppliers, employees, customers, government, and society. Its focus is primarily on balancing the interests of stakeholders by empowering employees to have them focus on value-added activities. The key aspect in its vision is reliance on an action-oriented approach that has facilitated a positive transformation thus helping in the increase of market share and success witnessed today.
Opinion in Respect to Top Management, Employment, and Strategic Vision
Harley’s success can be attributed mainly to the effective management in place. The current CEO has good management skills evident in how he prioritizes stakeholder’s needs or demands. It is currently one of the leading organizations worldwide from an employment perspective. Besides, its strategic vision entails components such as action-oriented business, international scope, leadership in stakeholder management, employee empowerment, and value-added activities that have played a massive role in its success today.