Sample Healthcare Paper On Healthcare Marketing

Homework Question on Healthcare Marketing

  • Questions to answer:
  1. An orthopedic group in Virginia has decided to conduct a survey of referral physicians. The results, which are posted on the Web site, indicate the level of satisfaction. The group has also posted comments that some of the physicians wrote on the surveys. What is this group doing in terms of attempts to recognize the customer contact process? Explain the integration of the strategy into a total marketing program for the orthopedic group?
  2. Recently a surgical group in Manhattan posted a Web site that includes a page that refreshes every 10mintues and shows how close the doctors are following their “scheduled appointment” times. In terms of the value equation, what component or variable is this group trying to work on with its market? Chapter 8:
  3. A large community hospital, River Valley, has recently begun to acquire physician practices. At issue is whether to rename each acquired practice to “River Valley Associates” or to leave each name alone. What are the trade-offs River Valley should consider in this decision?
  4. A company has decided to offer a health savings account plan to its employees. This new option is the first such type of coverage available in the market. Based on the factors that affect the diffusion of innovation, how might the company best accomplish the successful roll-out of this new health care coverage option? Chapter 9:
  5. Two medical organizations have recently examined their cost structures. The first group is a radiology practice with a significant investment in diagnostic imaging equipment. The second group is a single-specialty pediatric practice. The cost analysis reveals the following distribution: Radiology Group Pediatric Group  Fixed Cost 70% 20%  Variable Cost 30% 80%  Explain the implications of these differing cost structures of each medical group in terms of contracting with managed care organizations.
  6. An ophthalmology practice is deciding whether to offer prescription eyeglasses for sale in-house. The new service would require the training and hiring of additional personnel, inventory for glasses and frames, and some minor space alterations. The utilized space in the office would be a charge allocated to the program. The costs for this new service are:  Variable Costs (electricity, $80 per completed labor, supplies) pair of eyeglasses  Total Fixed Cost $36,000  How much volume does the group need to break even if they charge $100 per pair of eyeglasses? If they charge $200?

Homework Answer on Healthcare Marketing

Question one

Positive feedbacks from the clients are crucial in ensuring the improvement of the organizational and operational designs of an establishment. By posting such comments on their Web Site, the group aims at ensuring they retain their customer base and at the same time attracting new clients to their group. Similarly, by integrating this strategy into their marketing program, the orthopedic group aims at improving their service delivery and enhancing their customers’ experience.

Question two

In marketing, value equation describes the total value received by both the firm and the client after subtracting operational costs and other factors such as time from the accrued benefits. The surgical groups are applying prompt service delivery, a component of value equation to attract potential clients with an aim of increasing their competitive advantage.

Homework Help

Question three

The term ‘associate’ in business world describes the responsibility an employee has of ensuring prompt quality service delivery but majorly on part-time basis with no particular task of quality assurance and control of the firms’ activities. Therefore, in my opinion, the name ‘River Valley Associates’ will be a better option because the company will be co-branding minimizing the group’s marketing budget.