An Original Word Bank
Daring, Adventurous, Exciting, Captivating, Influencing, Desirable, Enticing, Responsive, Environmentally-friendly, Inspiring
The Brand’s Story
An underwater camera is an advanced technology whose sole purpose will entail capturing real moments under the water. Rogue Ocean is developed to ensure that normal operations of the maritime ecosystem are not disrupted. This camera is developed to inspire young single men who love water hobbies such as jet-skiing and scuba diving.
Brand Introduction
Capturing real moments under the water is an exciting and enticing activity that any individual would be attracted to. Rogue Ocean is an underwater camera, which is expected to transform water filming activities for a special category of individuals. This product targets young adventurous men who are willing to record the most interesting scenarios under water (Bosch et al., 2017 p.158). Rogue Ocean is expected to transform the water filming sector with an environmentally-friendly technology device that protects and conserves the environment.
Recent developments in technology produce highly responsive devices that enable the community to monitor weather patterns. Satellite gadgets, for instance, communicate typhoons and hurricanes through their inbuilt cameras. Similarly, the Rogue Ocean is expected to operate underwater, which will transform modern hobbies such as jet-skiing and scuba diving. The outer casing of Rogue Ocean is developed using insolvent materials that pose no chemical threat to maritime health and ecosystem in general.
Product Description
Rogue Ocean is a device that will transform the maritime behavior of people who engage in water activities as their hobbies and desire to share their adventurous films with the online community. Rogue Ocean will benefit the social media audience by streaming films, which connect human beings with maritime life and ecosystem. The underwater camera will also aid in different research that identifies and record new species of life in water.
To meet the quality expectations of a technology device, Rogue Ocean is designed to produce high-quality films in file formats that are widely supported by handheld gadgets. This will be key in ensuring that the product maintains a flow of online activities that stream adventurous films through social media platforms (Manai & Holmlund, 2015 p.753). As a scuba-diver, capturing spectacular moments, plants, and animals is an enticing activity that one can enjoy while under the water. Sharing films that record such aspects of maritime life would influence a community if the information is publicly available.
Conserving the environment is a mandatory obligation for modern firms as a means of addressing climate change. For instance, waste disposal by manufacturing companies is regulated by legislation, which protects maritime life in rivers and lakes. Rogue Ocean is a product that understands the importance of conserving water sources (Bosch et al., 2017 p.159). As a result, it is developed using environmentally-friendly materials that have no chemical impurities, which could be a threat to water sources. Moreover, the camera is not designed to interfere with the movement of maritime life while under the water.
Brand Personality
Exciting describes one of the brand personalities associated with Rogue Ocean as a technology device. Activities such as jet-skiing and scuba diving are interesting hobbies that would excite any individual. This is to acknowledge the contribution of an underwater camera in capturing maritime scenarios that would attract a huge audience. The element of enticement as a brand personality relates to the technology device as well as the target market. On the one hand, a technology as enticing as Rogue Ocean will be in a position to film interesting scenarios underwater. On the other hand, jet-skiing and scuba diving will be made more enticing with the inclusion of filming an adventurous scenario.
Jet-skiing and scuba diving are daring activities whose participants require emotional and physical strength to engage in. Daring activities have high risks, which might lead to extreme cases of death. As a result, one has to be daring to visit deep oceans or dive into the water from highly elevated stations (Bosch et al., 2017 p.160). Rogue Ocean understands that activities such as jet-skiing and scuba diving are daring, hence, equally requires daring individuals. Young adventurous men are the most suitable users of Rogue Ocean as they are daring enough to visit extremely remote maritime locations and record different scenarios.
Rogue Ocean also boasts a rugged brand personality as an underwater camera expected to operate in different maritime terrains. In essence, being rugged will enable strategic positions of the underwater camera to capture interesting and enticing scenarios under the water (Manai & Holmlund, 2015 p.758). As a brand personality, Rogue Ocean is expected to capture maritime activity that is mild and destructive. Uneven terrain underwater would require static devices, which weather rocky storms that might bar effective filming of enticing scenarios.
Emotional Branding Strategy
Emotional branding strategy describes a process that will bind target audiences of Rogue Ocean and the technological device itself. Binding the two elements will require a willingness by the target market to adapt with functional capabilities of the underwater camera (Pham & Wang, 2017 p.73). There are situations in which technology is rejected by a market after it has been learned that the involved product attracts a negative public image. Emotional branding will ensure that relevant information is made available to the public as a means of introducing Rogue Ocean to the market. This will be key in initiating the product to a market that is narrowly identified.
Using the identified personality attributes of Rogue Ocean, it will be easy to develop an emotional branding strategy that includes an integration of all involved stakeholders. As an enticing product, Rogue Ocean will film memorable underwater moments that would interest any audience category. The product will be daring enough to persevere stormy weathers while capturing eventful scenarios under the water (Bosch et al., 2017 p.162). Individuals engaged in jet-skiing and scuba diving will require courage to station Rogue Ocean in strategic positions that have a wide view of the targeted market audience.
Defining a hobby within a different hobby is an objective of the emotional branding strategy that is expected to promote Rogue Ocean in its targeted market. First, individuals who participate in water activities such as jet-skiing and scuba diving will consider these practices a hobby (Pham & Wang, 2017 p.75). The second hobby will be filming underwater, which will capture enticing and interesting scenarios. Filming, as a hobby, require adventurous individuals who are daring to visit restricted locations under the water. Integrating the objectives of both hobbies into one activity would produce a longtime cherished experience. As a result, emotional branding will achieve its role in establishing a long-term relationship with its target market.
Poster Illustrating an Emotional Branding Strategy
Reference List
Manai, A. and Holmlund, M., 2015. Self-marketing brand skills for business students. Marketing Intelligence & Planning, 33(5), pp.749-762.
Bosch, N.E., Gonçalves, J.M., Tuya, F. and Erzini, K., 2017. Marinas as habitats for nearshore fish assemblages: comparative analysis of underwater visual census, baited cameras and fish traps. Scientia Marina, 81(2), pp.159-169.
Pham, P. and Wang, J., 2017, March. Understanding emotional responses to mobile video advertisements via physiological signal sensing and facial expression analysis. In Proceedings of the 22nd International Conference on Intelligent User Interfaces (pp. 67-78). ACM.