Each individual will choose a real company that utilizes one of Porter’s strategies to compete in the global market. A two-page written assessment of that company’s success with the strategy is to be completed. After defining the selected strategy consider the following questions: How exactly was the strategy utilized to gain a competitive advantage? Do you see any drawbacks or risks with the strategy? As a reminder, these are the six strategies that are used in Capsim. Please select only one strategy.
Broad differentiation
Broad cost leader
Niche cost leader
Niche differentiation
Cost leader with product life cycle focus
Differentiation strategy with product life cycle focus
Rubric
MGMT601 Week 2 Rubric
MGMT601 Week 2 Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeGlobal Economy
Choose company that utilizes one of Porter’s strategies to compete in the global market. A two-page written assessment of that company’s success with the strategy is to be completed.
16 to >13.0 pts
Excellent
The paper concisely presents one of the product strategies in detail with a proper rationale. Explained how exactly the strategy is utilized to gain a competitive advantage listing drawbacks or risks with the strategy.
13 to >9.0 pts
Competent
The paper presents one of the product strategies in detail with a limited rationale. Provided some explanation of how the strategy is utilized to gain a competitive advantage listing some drawbacks or risks with the strategy.
9 to >5.0 pts
Limited
The paper did not precisely present a product strategies in detail with a proper rationale. The paper limitedly discussed the strategy used to gain competitive advance. One drawback or risk listed.
5 to >1.0 pts
Poor
The paper did not precisely present a product strategies in detail with a proper rationale. The paper limitedly discussed the strategy used to gain competitive advance. No drawbacks or risks listed.
1 to >0 pts
Unacceptable
The final paper did not meet this competency.
16 pts
This criterion is linked to a Learning OutcomeMGMT601.A.GLOBAL ECONOMY
Demonstrate in-depth knowledge of enterprise-wide functions relevant in the global economy
threshold: 3.0 pts
4 pts
Excellent: The final paper demonstrates excellent knowledge of enterprise-wide functions relative to the global economy.
3 pts
Competent: The final paper demonstrates competent knowledge of enterprise-wide functions relative to the global economy.
2 pts
Limited: The final paper demonstrates limited knowledge of enterprise-wide functions relative to the global economy.
1 pts
Poor: The final paper demonstrates poor knowledge of enterprise-wide functions relative to the global economy.
0 pts
Unacceptable: Does not demonstrate this competency
4 pts
Total Points: 20
FYI PLEASE FOCUS ON THIS TOPIC – Differentiation strategy with product life cycle focus