Homework Question on Internal Marketing at Apple Inc
For this assignment, you will have to find a company that has an internal marketing department. Research the company and the marketing department, answering the following questions:
- What kind of marketing does the company do?
- Product or Service Marketing
- Business-to-Business (B2B) or business-to-consumer (B2C) marketing
- What role does each of the different marketing departments (sales, public relations [PR], market research, and advertising) play?
- How does each of these departments work together?
- Provide an example of marketing from each department, include a link to the marketing piece or embed animage in your submission.
Homework Answer on Internal Marketing at Apple Inc
With internal marketing, the focus is on the employees who are treated as internal customers, and they are convinced on the company’s worth and vision just like external customers. It is based on the fact that the attitudes that customers have toward a given company are dependent on their entire experience and interactions with the company and not just the company’s products (Sanchez-Hernandez and David 281). A renowned company that has embraced internal marketing is Apple Inc, which offers thorough training to its employees to help promote or represent its image. Apple’s employees are smart, knowledgeable, and accessible, and they are also willing to answer an endless number of questions posed by customers.
Apple Inc concentrates more on business-to-consumer (B2C) marketing, which refers to the best practices and tactics used to promote products and services among end consumers (Ranganathan and Shobha 458). Being one of the leading manufacturers of computer and software products, consumers of Apple products often expect to receive high quality,value andbenefits from their purchase while agreeing to pay premium price that might accompany the purchase.
Apple’s internal marketing department comprises sales, public relations, market research, and advertising teams, each plying different roles. The sales team’s role is to engage employees in a variety of activities, who in turn engage directly with consumers, thereby helping promote and sell products (Rehme and Carsten 2). Apple’s public relations department works closely with employees to ensure that consumers have a positive perception of the company, and this could involve convincing consumers that Apple is the best manufacturer of computer and other electronic products.