Homework Question on Integrated Business Communication
- Write a three to four (3-4) page paper that addresses the following:
- As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
- Discuss whether communication will become more complex, or less complex, and why.
- Address what role technology will play in the communication of thoughts and ideas.
- Discuss how the information gap between generations, cultures, income levels, and education can be resolved.
- Include a statement of your personal philosophy on the future of integrated business communication.
- The format of the paper is to be as follows:
- Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, a Microsoft Word document.
- Use headers for each of the subjects being covered, followed by your response.
- In addition to the three to four (3-4) pages required, a title page is to be included.
- The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Homework Answer on Integrated Business Communication
An integrated business communication is a marketing endeavor that incorporates all pertinent marketing strategies. These marketing strategies include advertising, personal selling, sales promotion, and advertising. Therefore, having a comprehensive plan ensures that there is consistency and clarity in each session in the communication framework. Some of the issues that an executive officer faces include the influence of technology, customer changing tastes and preferences, and government regulation on advertisements.
Technology has redefined marketing. Marketing is done through the internet to reach as many people as possible. This is because shoppers have turned to internet platforms for their shopping activities due to limited free time. People’s tastes and preferences are changing from time to time. It infers that an organization has to change its manufacturing profile to suit customers’ needs. Social media is the most preferred communication platform; hence, any firm should strive to improve its participation in social communication to retain its customers. Government regulation is the last communication issue to tackle.
It stipulates that an organization communication framework must be adjusted to meet government regulation regardless of its level of effectiveness to the organization. This has seen businesses make losses as they try to comply with government regulations (Percy, 2010.)Communication will be more complex in the future because of the following reasons. The first reason concerns the technological platforms used by companies to communicate.