Communication entails spreading of information and ideas from one person to another. Through communication, people express their feelings, opinions, emotions and value a fact that that makes it an important entity in enhancing interactions between various people either at home or work places. However, diversity in gender plays a salient role in influencing and shaping the nature of the interactions (Dafr 2009). Listening is another critical component of communication. Primarily, many people think that communication is only about talking or interrupting other people. Rather, it entails paying attention while others are speaking is a good characteristic of a good communicator.

An effective communication infrastructure is between individual’s plays a critical role in reduction of strife in any business or situation. According to Haslett (2013, 212) a breakdown in communication always occurs when the information being transmitted is misunderstood or fail to be relayed appropriately. Primarily, miscommunication is always influenced by differences in communication patter that exists between the male and female.

An understanding of various patterns that influences communication requires one to be conscious of the various communication elements that exist between the sender of the message and the receiver. The sender always relays information that becomes encoded. The receiver on the other hand gets encoded massage through channels like written, verbal, and non-verbal. The information is then decoded, translated and customized to the receivers understanding. Gender differences between the sender and the receiver are critical in promoting the understanding of the communication codes. Differences in gender also affects interpersonal relations a fact that may precipitate to intolerance, stress, resentment or a reduction in productivity. The effects of the differences are critical in managing businesses and organizations (Marilyn, 80).

How differences in gender affects verbal communication

A meta- analysis of how differences in male and female affects communication by Cinary and Dindia (2009, 150) identified specific linguistic features that are identified by male and female. He developed a number of classifications that are;


Nervousness attributes are depicted when the person transmitting the massage lacks conviction strength about the assertions and statements that they that they make. He argued that female speakers have a high likelihood of exhibiting shyness while communicating by using disclaimers, question tags, and hedges (Haslett 2013).The strategy is always useful in marketing as the client is involved in the assessment of the quality of the product thus increasing chances of him buying the product. For instance, one can tag question by telling the client “This drug would really solve your problems, wouldn’t it?” The use of the disclaimers can also play a crucial role in convincing the client to buy the idea of the seller by one saying that “I may be wrong about try the product but I am pretty sure that you will see a change. Although the use of nervousness may be regarded as uncertainty, it is imperative to note that they enhances interpersonal communication between the seller and the client  so as to create a better understanding of the product or seeking to add more information.

Words used to show emphasis

These are adjectives or verbs used to create emphasis by the speaker. The emphasis is critical in making statements more credible Studies indicates that women mostly use intensifiers like ‘really and very’ while communicating unlike their male counterparts. In addition, intensifiers also help in creating a better understanding of power and emotions of the speaker.


According to Giirdham (2014, 20) men always interrupt women during conversations considerably compared to the way women interrupt them. He further explains that these interruptions are a clear sign of male dominance in the society. The person interrupting a conversation always gains control and interpersonal power. It is worth noting that most of the interruptions do not necessarily seek to gain dominance but cal also create a good stage for showing that one is in agreement with what is being said. Interruptions can also be useful in seeking more clarifications about a product or even enhancing the understanding of a particular product. However, during communication, interruptions have to be minimized. Also, one should only post very few open ended questions to allow the other person talk more.

The use of Directives, Quantity, connectors and Politeness

An experimental study on communication by Marilyn (2012) shows that men have a high affinity of using directives in their communication. For instance, words like “Finish the assignment now.” They also like to quantify their words. On the other hand, women communicators are more likely to use sentences which are incomplete like “Let’s see how fur you will go.”Additionally, women use polite language and logical connections of statements. These attributes makes them better sales representatives that male. For example, a female speaker can speak to a client about improvements made on the existing product by saying that “The Company conducted more search on the product to enhance quality and I believe it’s better now. Such a statement may tend to attract the buyer to buy the new product compared to a man who would simply say “We have done some testing on the product and it is better now.”

Words which shows agreement

Women always use words showing agreement during communication compared to men. Back channels are expressions which show minimal agreement with statements or ideas. For instance, words like “Yeah”and”  “Okay” are commonly used back channels. Back channels are in most cases used by women especially while dealing with patients in the hospital. However, the most interesting aspect of the use of back channels in communication is that male physicians in hospitals use words showing agreement while attending to female patients and use none while handling a male patient (Dafr 2009).

Rising Intonation

Women always modulate the tone in response to a question so as to show their support of a statement or desire. This strategy in business helps the client to feel comfortable and enhancing interpersonal interactions with the client. The woman is likely to pose a question like “Would you like to buy a dress or a jacket?” unlike a man who will simply say, “Here we sell dresses and jackets, which one do you want?”

Talking time

Contrary to the belief that women are chatty, men are likely to talk more while doing business transactions unlike women. These attribute is linked to the notion that men are more powerful are always do anything within their reach to dominate a conversation. The situation worsens when the man is in a higher status position. In the event that the people in the conversation are of the same status, the man will always want to stand out to show his dominance.

How gender differences influences non verbal communication

According to Dafr (2009) non- verbal cues plays a crucial role in promoting communication and interpersonal relations in the business spheres compared to the verbal responses. They help to indicate disagreements, agreement, confusion, and hostility. They are categorized into:

The use of body language

Kinesics involves a critical analysis of how people communicate by the use of the body language. Smiling is a perfect tool in a business environment in creating a friendly relationship between the sales person and the client. Men only tend to smile while happy but women are more likely to smile while they are even not positive with the idea or statement. Women may also nod their heads more to show agreement with the statement compared to men. On the other hand, Men will tend to use more gestures while explaining the features of a product to the clients unlike women who would employ more of facial expressions (Haslett 2012).

Maintenance of eye contact

Establishment and maintenance of eye contact with the client is a good initiative to exhibit trust. Eye contact can also helps to make the client feel relaxed and make him develop interest in what the sales person is talking about. Primarily, male tends to use the strategy of eye contact due to their perceived dominance in the society compared to female who are considered as subordinates.

Personal distance

These refer to the personal space that exists between the individuals involved in a communication process. Women always prefer using smaller distances to express friendliness or warmth. The attribute makes the client relaxed thus making them to be effective presenters while conveying a message.

Building relationships

Women sales persons are always the best sales person in that when they engage a client, they first start by building a relationship with the client. Men on the other hand always go straight to selling their business ideas to the clients without necessarily without establishing friendship. This strategy makes women to win more clients thus making more sales.


From the discussion, it is apparent that a good understanding of how gender differences influences communication can help in assisting both male and female and female sales persons to plan on how to capitalize on the diversity in enhancing effective communication skills. Avoidance of miscommunication in a business environment by putting into consideration the differences in communication styles that are brought about by gender differences. These will help in enhance the chance of one to have a successful business encounter. Good listening skills which is an essential part of verbal communication can help in promoting communication. An individual always feels appreciated when he feels that the other person is listening. A feeling of anger and resentment will occur a fact that may interfere with communication.


Canary, D. & Dindia, K., 2009. Sex Differences in communication. New York:


Dafr, R., 2009.Management.London: Cengage Learning.

Giirdham, M., 2014.Work Communication: Mediated and Face-to-Face

Practice.London: Palgrave Macmillan.

Haslett, B., 2013.Communication: Strategic Action in Context. New York: Routledge.

Marilyn, D. & Barett, D., 2012.Gender and communication at work.London: Gower