Unicharm Corporation deals in the production and sale of baby, female, pet care, beauty, and domestic products; manufacturing and food packaging items. The company works through various segments, which include Personal Care, Pet Care and Others (Business Call for Action n.p). The Personal Care section produces and sales baby care, female care, health care, as well as clean-and-fresh commodities. The Pet Care unit deals in the production of pet foodstuffs and pet toiletry produces. The other section produces and retails manufacturing related items. The organization was established by Keiichiro Takahara in 1961, and its headquarters are in Tokyo, Japan. Unicharm is among the leading companies that produce hygienic products globally.
Unicharm faces competition from companies that produce similar products in Saudi, such as Nester Trading Company, and Elegant Hygiene Pvt Ltd. The company strives to attain a competitive strategy bycreating products customized for local needs. Unicharm utilizes the nonwoven and absorbent fabric, as well as its effective manufacturing and decoration machineries, to enhance the essential functions of its products: gentleness on the skin, leak-free, stuffiness-free, and looser fit. In foreign markets, the organization has introduced high-quality goods made from local nonwoven and absorbent fabric processing as well as styling technologies, intended for uniqueness in the market through focusing on high quality levels. Customers’ wants continuously vary; therefore, the organization is determined to ascertain future needs before its rivals and establish inventive produces to surpass customers’ expectations. To enhance the global environment, Unicharm has created new technology to reuse utilized disposable diapers. The organization has also assessed its technology with the local administration and a waste recovery firm in Japan (Unicharm Website n.p).
Nonwoven fabric and absorbent material produces are on high demand globally. However, competition from various firms in the sector, such as Nester has risen. Unicharm has also witnessed rapid growth in its operating environment, for example, a change in the retail market from established stores to e-commerce means and increasing demand from clients for high quality products. To hasten business expansion abroad under such circumstances, the company needs to incorporate local markets to realize variations in the working environment and its competitors’ trends. This process will enable the organization to decide on the appropriate time for introducing products and strengthening its production structure. As part of this tactic, Unicharm has delegated power for product enhancement and promotion to local firms in markets with high demand (Unicharm Website n.p).
To foster quality management, Unicharm aligns its quality plan with the Medium-Term Management Plan and conducts internal, as well as external reviews, to ensure compliance and efficiency of its systems. Unicharm is determined to enhance quality by establishing remedial and protective actions. All the company’s operational offices in Japan and abroad have obtained ISO 9001. According to this measure, the organization has adopted a quality management system (QMS). Unicharm also acquired ISO 9001 accreditation in India in 2016, and after variations in directives, Indonesia, as well as Thailand, received ISO 13485 authorization for medical tools quality management systems (Unicharm Website n.p).
Unicharm undertakes gate- checks in compliance with its Management System Basic Regulation in each procedure right from acquisition of materials to development of commodities, production, sales, and clearing to ensure that clients are able to utilize products, which directly get into their skin without any doubt. When acquiring the materials, the company develops guidelines that avoid contamination by chemical stuffs that are harmful to human health and the surroundings. The specialized unit verifies the toxicity and authorized conformity to chemical items. The company develops “gate” operations using safety assessment committees and performs risk evaluation based on different forms of actual utilization conditions and disposal techniques during the product development phase. Moreover, Unicharm effects products utilization tests with commodities that utilize the safety-checked items. The company does not perform tests that entails animals for its safety checks, which include subcontracted experiments (Unicharm Website n.p).
Unicharm organization has developed a safety check outline, which has been implemented in all its branches. Every year, the company holds a seminar for all individuals responsible for safety and conducts the same teleconference in every quarter for all their workers to pass on the updated information regarding safety. One-on-one consultations are also done on safety regularly. Additionally, Unicharm visits its suppliers, quality assurance partners, and state entities in every nation to improve communication and ensure clients receive safe and reliable commodities.
Unicharm commodities’ department is working on improvements as a plan for quality assurance. The enhancements are based on responses from clients, which are suitable for faulty products or inappropriate services as well as for industrial wide enhancements through Unicharm Total Management Strategic System (UTMSS). Such a system is utilized for objectives like visual control and regularization and for continuous improvement in commodities and quality to offer clients reliable and high quality products. The company has disseminated its framework to factories in overseas and assisted in the spread of best practices in all its branches. So far, the organization has performed several activities to determine whether its mechanisms and regulations in Japan are practiced appropriately by its factories abroad. Nevertheless, the company recently started benchmarking the real implementation status using forefront visual checks since real practices are usually hard to convey using images and documents or by discussions. The organization also invited executives from Indonesia to Japan in 2016 whereby they took several days to visit various locations, which included its factories and operations in Shikoku and Shizouka. Following their return to Indonesia, the directors cooperated to develop a report that initiated the techniques and practices witnessed in Japan to the workers of all Unicharm’s factories in Indonesia. This report also highlighted the significance of conforming to rules and called for all workers to collaborate in every activity (Unicharm Website n.p).
The organization still maintains its reputation of zero product labelling problems since 2010. The packing and marketing of products are also examined to ensure they conform to related regulations. Such acts include the Pharmaceutical and Medical Device Act and different organizations and Unicharm’s in-house standards founded on scientific investigation. Tests are also performed from the perspective of making sure that clients are not misguided or made to misuse commodities. The company puts effort in updating its proprietary standards according to internal and external variations, which include change of broadcasting media and alterations in client awareness originating from changes in the market. Unicharm has also established Communication Guarantee Meeting that serves to confirm and asses the scientific base for product classification when the commodities are designed. This strategy also facilitates collaboration of groups to attain the most sufficient and specific labelling possible.
Unicharm is committed to offering its clients high quality products and maintaining a competitive edge in the market. The company has set a high standard for its competitors, which has also enabled it to enhance production. Because of increased competition, the firm is determined to retain and satisfy its clients using the rapidly developing technologies in the business world.
Business Call for Action. Unicharm Corporationn: Bringing Affordable Hygiene Products to Low-Income Women and Children. https://www.businesscalltoaction.org/sites/default/files/resources/unicharm.pdf. Accessed 20 April 2018.
Unicharm Website. Gentle Care of Life. http://www.unicharm.co.jp/english/csr/customer/quality/index.html. Accessed 20 April 2018.