Brief: Write a report which covers the outcomes from the following tasks. You may find it useful to
write the report as if for a specific audience – for example, the Managing Director, Chair or
other major stakeholder of the organisation you are analysing.
Task one: introduction
. Write a brief introduction to your chosen organisation. This should
be no longer than 150-200 words but needs to give the reader the background they need
against which to understand the analysis and recommendations that make up the main part
of your assessment. This background should cover the context of entrepreneurship in the
organisation – for example, whether the organisation is a start-up, growing or mature, family
owned and so on. Needs to be presented in full prose, not as bullet points. , do not name the organisation you are writing about.
Task two: audit
You should first complete the EO questionnaire for your
chosen organisation. Apply the questions across all four areas – Leadership, Culture, Structure and Strategy – to your chosen organisation. Note: you are not required to carry out primary research for this.
However, you are required to use the tool to reflect on the organisation so that your own
reflection can be used as the basis for task three (see below). Please access the
internet link then complete the questionnaire on line:
https://www.macmillanihe.com/
zone/Corporate-
Once you’ve completed the questionnaire on-line and got the results you may see a
commentary suggesting that in order to isolate specific factors and identify improvement
actions you will need to refer back to specific questions.
Note that questions are repeated where they impact on more than one category. For
example, the values question impacts on both the leadership and strategy categories and
therefore appears twice in the questionnaire.
Task three: results
Write up the results and discuss how relevant theory helps or
does not help to explain them. Identify 2-3 areas that you see as key for improvement,
justifying your choice of these using appropriate theory.
Task four: recommendations
Using relevant theory, provide and justify
recommendations designed to improve the organisation’s EO focussing on the priority areas you have identified.
Write up the outcome from the tasks in a report
You may find it useful to structure the
report as follows:
i) Brief introduction to your chosen company for example, whether it is a commercial or
voluntary organisation, the sector it works in and so on. You may wish to ‘redact’ the name and any identifying details of the
company in order to maintain confidentiality. Simply refer to
‘organisation A’.
ii) EO scores in relation to all aspects of the audit (it may be useful to place these in a table
or even an appendix – but it is up to you to identify
the format that you think will be most useful to the reader).
iii) A discussion of the results from the EO questionnaire. This should include a discussion of
how relevant theory helps or does not help to explain the findings. Use examples from your
reflection (see task two above) as additional evidence for your argum ent.
iv) Using relevant theory, present your recommendations as to the areas
which the organisation should prioritise and the actions it could take to improve its
Entrepreneurial Orientation.
A suggested format is shown below (note word count recommendations are for guidance
purposes only):
•
Executive summary (excluded from word count)
•
Introduction (150 words)
•
Background to your chosen organisation (150 – 200 words)
•
Discussion of results from EO questionnaire, analysing the extent to which relevant
theory from the module does or does not explain them.
•
Identification of priority areas for improvement, justifying your choice with relevant
theory and using this to argue for specific recommendations (1,750 words)
•
Conclusions (500 words max).
Note that whilst business reports would not normally use Harvard referencing and would be unlikely to talk in-depth about theoretical concepts, within the academic context, Harvard referencing should still be used.
Write a report which covers the outcomes from the following tasks. You may find it useful to write the report as if for a specific audience – for example, the Managing Director, Chair or