Corporate Social Responsibility in China
Changes in the economic system such as non-financial reporting, financial and economic impacts on businesses and availability of new income sources for organizations have seen the shift in corporate social responsibility trends. In the contemporary times, there are demands for increasing corporate social responsibility by organizations. However, the performance of those responsibilities is changing from durability to focus and productivity (Dai and Artie 2012). Studies focusing on the Corporate Social Responsibility in China indicate that the concept has been introduced in marketing strategies to attain a culturally aligned concept.
In the traditional times CSR in the European countries was viewed to be driven by philanthropic interests. This view has since changed with the realization that companies perform CSR as part of their moral, ecological, legal and corporate obligations. There are various definitions of CSR. The key point in the definitions is the inclusion of economic and ecological aspects in features of operation to gain sustainability. In the Chinese industry, there is need to identify the level of penetration of CSR efforts and the difference created through engagement in CSR activities.
The engagement in CSR in the Chinese context is increasingly growing through globalization effects. The community outreach efforts by the companies are identified through activities aimed at improving the living conditions of the neighboring communities. The promotion industry in China is also expanding leading to the need for the application of CSR strategies for effective outreach.
The concept of CSR and its potential impacts in China can best be understood through a comprehension of the Chinese lifestyle. The government of China values CSR participation and provides support through direct engagement. As such, corporations owned by the state of China often have more intensive CRS programs than the privately owned corporations.
CSR has become a popular issue in China through the emergence of several corporate and individual CSR projects across the countries. The projects focus on rules recommendation and government guidelines for the accomplishment of successful CSR activities (Chu and Lin 2012). One of the most important factors contributing to the growth of CSR in China is the recent enactment of the SASAC 2008 law which guides organizations on the implementation of successful CSR projects.
The strategies used in CSR in China comprise of sustainable community development objectives (FIAS, 2007). These objectives are achieved through engagement in non- profit or charitable giving rather than direct advertisement projects. Some of the CSR activities carried out by organizations are based on organizational plans and objectives and are aimed at creating shared value. The most common of such result in the improvement of organizational skills.
Although the levels of level of CSR in China are relatively low compared to the western countries, the benefits associated with those activities are higher (Zu 2009). This is because the government requires organizations to comply with CSR rules and regulations while carrying out their CSR activities. Relief activities such as provision of sanitation and clean water to communities form the core of CSR activities in China. Despite the efforts of the government to enhance CSR in China, some factors such as corruption, item protection and financial exemption still create a challenge in successful CSR.
The research will be carried out using both qualitative and quantitative. A probability sampling will be used to obtain a population of 10 major companies that engage in CSR. The data collection will involve in-depth analysis of the CSR reports obtained from those companies. Content analysis will be used towards abstraction of essential information from the reports. The data analysis procedure will involve the use of Pearson correlation method for the abstraction of data relating to the differences in reporting of CSR projects among companies. In conclusion, the growth of CSR in China is projected to continue amidst the difficulties in various aspects. Several recommendations can be made to counter these difficulties.
Chu, J and Lin, J. (2012) ‘Do Chinese Consumers Care About Corporate Social Responsibility?’ Asian Journal of Business Research. 2 (1).
Dai, N and Artie, N. (2012) ‘Corporate Social Responsibility and Innovation in Management Accounting’ 9 (1).
FIAS. (2007) ‘Corporate Social Responsibility in China’s Information and Communications Technology (ICT) Sector.’
Zu, L. (2009). Corporate social responsibility, corporate restructuring and firm’s performance: empirical evidence from Chinese enterprises. Berlin, Springer.
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