Sample Business Studies Paper on Sampling and Data Collection Plan

Sampling and Data Collection Plan

KGM Company is a multinational company that specializes in producing beverages. The company’s main product is k-cup. Of late, one of the company’s branches has been experiencing a drop in productivity among its employees. This drop in productivity is suspected to come from transferring employees that work during the day to night shifts and transferring those that work during the night to day shifts. Past records demonstrate that each employee in the branch produces between 34 and 78 million units every quarter. In total, the day shift has been producing 10,278 million units while the night shift has been producing 7,915 million units (KGM, 2004). The hypothesis is that the drop in productivity (dependent variable) witnessed in the branch in question does not come from interchanging employees (independent variable). This paper outlines a sampling and data collection plan for KGM Company that can be duplicated by another researcher.

Population, target population and size

The problem in question affects one branch of KGM Company. For this reason, it makes sense to define the population as the employees that work in the affected branch. Consequently, given that not all branches of the company have witnessed a drop in productivity, the eighty employees working in the affected branch will be the target population.

Sampling elements

Questionnaires will be utilized in collecting the data. These questionnaires will help the researcher to obtain the information required for the proposed study. The purpose of using questionnaires will be to collect views from employees and relate those views with what is happening in the company. This will be the most efficient method of collecting data because employees will be readily available. 

Sample size and sampling method

The calculation of the sample size appears in the appendix. After careful calculation, a sample size of thirty employees with 95% confidence level and 5% margin of error have been identified. Cluster sampling method will be utilized to obtain the employees that will participate in the study. This sampling method will involve categorizing the 80 employees working in the company into either day or night shift and then picking employees randomly from each cluster until a sample size of thirty employees is obtained (Struwig & Stead, 2001). The most efficient method will be to pick fifteen employees from the employees that work during the day and other fifteen employees from employees that work during the night.   

Validity and reliability

To achieve validity in the proposed study, the researcher has conducted an extensive literature review on the right questions that need to be asked during the interview and the type of data that should be collected. This will help the researcher to measure what is supposed to be measured in the study. On the other hand, to achieve reliability, the researcher has utilized a standard questionnaire to obtain results that can be relied upon even in the future. During the data collection process, the researcher will try as much as possible to pick a sample that will represent the total population (Blankenship, 2010).  


The study will use questionnaires to collect data to establish whether interchanging employees has any effect on their performances. This will give the company’s an overview of the problem; thus, it will help the company’s management team in determining whether employees should be interchanged or not without encountering such a problem in the future.  


Blankenship, D. (2010). Applied research and evaluation methods in recreation. Champaign, IL: Human Kinetics.

Keurig Green Mountain (KGM), Inc. (2004). Keurig Green Mountain. Retrieved from

Struwig, F., & Stead, G. (2001). Planning, designing and reporting research. Cape Town: Pearson Education South Africa.


The formula for calculating the sample size is given by

With a confidence level of 95%, a margin error of 5% and assuming a standard 0.14

N = (1.96*0.14/0.05)2 = 30.12 ≈ 30

Thus, the researcher will select a sample of 30 employees from 80 employees working in the branch. Each employee will respond to the questionnaire attached below.

Sample questionnaire

  1. Which department in the company do you work in?

1. Manufacturing

2. Management

3. Other (specify) ____________

  • How long have you worked in this company?

1. Less than one year

2. One year

3. Two years

4. Three years

5. Four years

6. More than four years

  • Do you know the average number of liters the company produces on quarterly basis?

1. Yes

2. No

  • If yes, what is the average number of liters?


  • Of late, have you noted any change in productivity among employees?

1. Yes

2. No

  • If yes, what do you think is the cause for low productivity?

1. Lack of motivation

2. Delayed salaries and wages

3. Overworking

4. Others (specify) _____________

  • Do you think the current drop in productivity has something to do with the recent reshuffle of employees from night and day shifts?



  • What do you think is the best solution to the current low productivity in this company?

1. Motivation

2. Making payments on time

3. To maintain employees in their shifts and never interchanging them.

4. Others (specify) ______________