Sample Business Studies Paper On Business-level and Corporate-level Strategies

Homework Question on Business-level and Corporate-level Strategies

  • Choose an industry and one publicly traded corporation within that industry.
  • Chosen Industry: Food and Beverages Chosen Corporation: Coca Cola Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
  • Write a six to eight (6-8) page paper in which you:
  1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  3. Analyze the competitive environment to determine the corporation’s most significant competitor.
  4. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  5. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  • Use at least three (3) quality references.
  • Note: Wikipedia and other Websites do not quality as academic resources.

Homework Answer on Business-level and Corporate-level Strategies

Coca Cola Company is the largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups in the world (Pendergrast, 2013). Coca Cola has been in operation in America since 1886 (Pendergrast, 2013). Currently, Coca Cola is in operation in more than 200 countries globally. Coca Cola Company uses two business-level strategies that help it in gaining competitive advantage over its rivals in the industry. The company uses cost leadership strategy and differentiation strategy.

Cost leadership strategy

Coca Cola sells its products at average industry prices to gain a profit higher than that of the rivals (Ireland et al., 2008). Gaining more profits gives the company more market power as compared to the rivals. When the rivals place their prices, Coca Cola sets its prices below the average price in order to gain large market share as compared to the rivals (Ireland et al., 2008). The company is able to engage in price wars with the rivals due to its vast capital.The company thrives in cost leadership strategy because it performs all its operations like bottling and recycling in-house. It incurs less operational costs which makes adjusting the prices an easy strategy.

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Differentiation Strategy

Coca Cola Company uses differentiation strategy to make themselves unique and separated from other companies in the industry (Pendergrast, 2013). The company creates a product or service that is unique and valued in the market. The company uses differentiates itself by using unique marketing and advertising campaigns that entice the customers to stay loyal to the brand (Griffin, 2013).