Homework Question on Branding and IMC
- Assess how branding has increased in the last few decades.
- Think of a brand; analyze how the organization developed its brand equity.
- Assess the influence of branding on an organization’s IMC.
- The paper Must be two page double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Homework Answer on Branding and IMC
Companies have realized that branding is an essential part of their activities. It has notably grown in the past two decades after the realization that a firm needs to stand out in the market for it to attract consumers. Part of this objective involves branding. The reason is that something has to be attractive for anyone to be coaxed into using it. In a world of competition, companies use branding as a form of marketing. CEOs have put effort and money in branding because it is the primary tool of market communication for an organization.
The business dynamics changed after the realization of how people react to a brand (Marketing, 2005).One enterprise that has had a great deal of success that is attributable to its branding is McDonald’s. It has developed its brand equity through extensively protecting it and establishing values that can only be identified by the organization. Branding phrases and values such as fun, cleanliness, uncompromised quality, and exceptional value can only be linked to McDonald’s in the fast food market.
The eminent consistency it has shown for sixty years helps consumers to identify easily with it. This has helped in the creation and protection of the brand equity; the success of the brand of McDonald’s comes from the relationship that consumers have with it, based on the way it is portrayed. Branding helps in the organization’s integrated marketing communication since it acts as the primary means through which a message can be sent to consumers about the firm.