The Company should ensure that its products’ lifecycle is improved (Autio et al, 2003). To attract more customers, the Apple Mac, therefore, is obliged to produce products that can last for a longer period. Additionally, the company should be independent in its operations. The company mainly relies on essential components that are provided by IBM. Additionally, the operating systems of the company work with external hardware (Autio et al, 2003).
Reverse logistic supply chain involves those products that are brought back to the company by customers if the product is defective or is damaged (Autio et al, 2003). The returned goods should get refurbished so that they may be considered usable. The company needs to take account of all the goods that are returned to the business either for being defective or damaged. Additionally, the company should put policies regulating those returned products to the business (Autio et al, 2003).
Consequently, Apple Mac should have better collection procedures to ensure that the returned goods are inspected to establish whether the commodities are undoubtedly damaged. Additionally, there should be appropriate mechanisms to recycle returned goods (Li, and Wang, 2006). Those goods damaged beyond repair should be disposed of in a manner that cannot lead to pollution.
The diagram below shows the Apple reverse logistic supply chain (Li, and Wang, 2006).
Autio, W.R., Schupp, J.R., Embree, C.G. and Moran, R.E., 2003. Early performance of’Cortland,’Macoun,”McIntosh,’and’Pioneer Mac’apple trees on various rootstocks in Maine, Massachusetts, and Nova Scotia. Journal of the American Pomological Society, 57(1), p.7.
Li, C. and Wang, X.S., 2006, November. A data model for supporting on-line analytical processing. In Proceedings of the fifth international conference on Information and knowledge management (pp. 81-88). ACM.
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