Homework Question on Barney New York
- Identify at least 3 admired professionals in Fashion Marketing( like Barney’s New York, saks fifth avenue,) field, including their specific qualities and accomplishments.
Homework Answer on Barney New York
Barney New York is a global fashion retailer with their headquarters located in New York City, America. They are recognized for offering alternative fashion suitable for both genders (males and females). With the philosophy of “buying less, but high quality,” Barney New York brands have grown gradually since 2008. This philosophy encourages consumers to buy high quality jeans, modern travel bags, and other accessories in the form of iPad cases, computer bags, leather wallets, and other finest retailer goods.
Shoppers purchase curated items from their shops and receive a commission for each purchase. Moreover, their ability to identify psychographic segments in the business helps them in planning marketing strategies as well as adopting new technologies for dynamic representations of the consumer’s needs.
It is an attractive fashion center located in New York City. They are specialists in all fashion designs for men and women. Moreover, they stock fashion and accessory-based goods such as footwear, jewellery, watches, cosmetics, hair care, and home ware. While the purchase of luxury goods has stabilized, sunglass sales are significantly less from the customers. Bergdorf Goodman practice extensive product-line pricing. In their earlier days, five-and-dime variety stores exemplified this technique.