Management Case Studies Essay Paper on Apple Case Studies

Apple Case Studies

  1. In the general and industry environments, there are core forces that affect the way Apple will strategize in order for it to remain relevant in the market and compete effectively with its fierce competitors. These forces are technological, socio-cultural, economic, political/legal and demographic forces (Dess et al., 19).

Technological forces- The technological developments like the vast growth of internet changed the direction for delivery of content and for promoting its products. Companies like Samsung and Intel are making many advances in memory and display technology (Dess et al., 20). The high pace of technological transformation will make Apple to be monitoring closely in order to keep up with technological changes that occur.

Political-legal forces. Issues revolving around Copyrights, environmental wastes and monitoring of practices by big companies by the government really affect the strategies that are placed by the company Apple (Dess et al., 21). In the event they go against the set rules of operations and standards and safety then it can lead them losing a lot of money in legal battles so it will have to strategize how to conform to the rules here

Sociocultural forces- Customers all over the world are growing gradually sophisticated. Customers are well aware of good quality products and would want to spend little as possible for it. This signifies that Apple has to change with the continuing changing sophistication of the customers in order to satisfy the needs and wants of the customers. Apple will have to plan its activities to conform to customers’ needs to give it a competitive advantagein competition.

Apple should also consider the porters five forces that are substitutes threat, rivalry, buyers power, suppliers power and threat of new entrants (Dess et al., 25):

  • Substitute threat. Mac computer has substitutes which include the smartphones and windows based computers (Dess et al., 27). In making strategies, Apple has to convince the customers their services are the best so that the customers cannot go for other products that will serve the same purpose.
  • Rivalry- Apple has stiff and major rivals for the market like Samsung (Dess et al., 28). Apple should always strategize to be always forward and ahead of its rivals in order to give it a competitive advantage.
  • Buyers and supplier power- Apple in its operation should put strategies where the customers should not greatly dictate the direction and decisions of the firm (Dess et al., 28). When Apple has power over its customers and suppliers of raw materials it will give it a competitive advantage in the market that will sustain it.
  • Threats of new entry- Apple should make the market hard for any new player who wants to enter the market. The company should outline strategies that will greatly increase its dominance in the market and sustain the competition.
  • Innovative technology and strong brand name. Apple has a very strong and advanced innovation team and technologies that it uses in coming up with ultra-modern devices (Dess et al., 31). This gives it an edge over its competitors in the competitive market. The strong brand name also gives it a tool that it uses on its competitors in the market. This gives it an edge in competition.

Highly motivated employees- Apple has a team of highly motivated employees that are determined to uphold and make the company successful (Dess et al., 32). This gives it effective edge over its competitors in the competitive market. Employees are the greatest asset for the success of any company.

Financial security and power- Apple has a strong financial security that will carter for any eventuality in the company or even fund research about a new product. A company that has a strong financial power has an advantage in its operation and this gives the company competitive advantage in the market.

Apple ways of operations- This is among the greatest resources that Apple has that maximize its competition in the market. Apple has a performance appraisal system where employees are rewarded with their efforts. This produces a platform for great healthy competition in the firm and this is what makes the company run efficiently thus giving it a competitive advantage over its competitors.

  • Core competencies are the skills and capabilities of any organization which makes it stand out from the rest and gives the company an edge over the other players in the market (Dess et al., 38). Apple‘s core competencies are its innovative designs and technology based on software (Dess et al., 38). This includes the software that is used in its devices like the iPhones, iPod and Mac computer. The unique technology for developing the software gives the company an edge over the rest since the customers are always drawn by new and unique things (Dess et al., 38). This will draw a very large number of customers present in the market. Other players even if they try imitating will not be able to come up with the unique innovations by Apple.

How apple should compete

Apple should apply differentiation in the competition (Dess et al., 41). The company should come up with totally different products as compared to the other competitors. Differentiation will give the company a boost in the competition with the rest of the players. Current customers like unique things that stand out from the rest.

Apple should reduce its production and operational costs in order to acquire cost leadership (Dess et al., 42). This is important since it will gain the company a large market share and this directly translates to an advantage in competition. Apple will reduce costs by acquiring pocket friendly suppliers of raw materials and cutting expenditure on unnecessary things in the company.

Apple should focus on changing and developing its products with the changing times. With the great technological changes, Apple should keep up to par with them to maximize customer changing tastes. This will make it relevant in the world of competition.


Dess, Gregory G, G T. Lumpkin, and Alan B. Eisner. Strategic Management: Text and Cases. , 2014. Print.