HR Management Book Review Paper on SWOT Analysis and Organizational Culture

SWOT Analysis and Organizational Culture


            The online lecture on motivation and organizational culture is organized in a simple way to allow students and business people to grasp the idea presented in the lecture effectively. The lecture presents different understandings of the term organizational culture among different people as well as how these understandings affect the running of the organization. Generally, organizational culture is a way of doing things that is established by an organization in solving problems to help achieve similar goals and objects within the firm. The leadership has a role to play in enhancing organizational culture particularly in motivating employees. One of the greatest challenges to organizational culture is the unwillingness of employees to perform certain activities in certain ways (Akhilesh, 2014). People struggle to align their views in relation to mission, objectives, goals and the vision of the firm. Employee motivation can go a long way in improving the kind of understanding within a firm that eventually results in great organizational culture.

            The information presented in the lecture is consisted with the researches on the same topic. It emphasizes on the importance of organizational culture for the success of any business running. Research indicates that internal integration and external adaptation of an organization is enhanced by the level of motivation among employees. For internal integration, the management team should focus on establishing a common language, friendship among the staff, open communication, the criteria for awards and punishments, boundaries among the staff as well as developing norms of trust. A clear understanding of the values of the organization will help employees achieve external adaptation hence success in business. 


            On this lecture, the emphasis is to create an effective SWOT analysis that is specific enough to guarantee effectiveness. In most cases, SWOT analysis does not achieve the intended purpose because the tool is created in a more general way. For instance, there are things that will always be on the opportunities and threats side on every SWOT analysis like technology and competitors. However, a SWOT analysis that is this general cannot be effective in the organization and management of any business because it does not give the ideal course of action. In other words, the tool becomes useless since there are no specific items that the organization can focus on to enhance success of the firm.

            The lecture is presented in a formal setting purposely for business managers. The presenter first shows the common understanding of the tool among many people. He further shows how such ineffective use of SWOT analysis in such ways has crippled the business world. He emphasizes on a personal knowledge of an institution before coming up with the SWOT analysis of the same. In most cases, business people hire external auditors to prepare a SWOT analysis for their organization yet the auditors are not conversant with the business dealings of the firm. Having an effective SWOT analysis can help achieve high level of profitability and market share within any organization. However, the effectiveness of the tool depends highly on how specific items on the tool are presented (Oxford Learning Lab, 2014). The information is reliable because it is supported by other researches on the same topic and it gives references to already printed and acknowledged material.


Akhilesh, K. B. (2014). Motivation and Organizational Culture. (Video). Retrieved from               management/index.php? course_id=4236&lecture_no=11

Oxford Learning Lab. (2014). SWOT analysis: how to create a useful one. (Video). Retrieved      from of-management/index.php? course_id=4236&lecture_no=28