Homework Writing Help on The U.S. 2012 Presidential Elections

The U.S. 2012 Presidential Elections

With regard to the two theories of politics that Greenberg present in chapter ten of his book, the theory of electoral competition model would suit the 2012 presidential election more than the theory of prospective voting model would do. The theory of electoral competition voting model claims that when citizens’ inclinations are in one dimension and political parties are simply vehicles to political offices, the political parties tend to take their positions at the median of public views. This took place back in 2012 because almost half of the Americans voters favored democrats while the other half favored republicans. This literally explained the results that were almost in two halves. In addition to this, Romney did not have something concrete to present to the members of the public other than attacking President Obama with little focus on the economy that was not doing well. The republican supporters wanted to hear much of this while on the other hand, the democrat supporters did not like to hear this at all.  

Based on what was taking place back then, this model was the best because if any of the parties adopted a different model, then the other party would have won the elections easily. In other words, if republicans opted to address other issues other than the ailing economy and attacking what President Obama was doing and had done before, President Obama would have been re-elected easily. However, because Romney opted to adopt this strategy, president Obama did not win easily, but he had to fight for his re-election.

In realization that the elections were going to be tough in 2012, President Obama opted to capitalize on his support base. He did this by re-evaluating his support base and campaigning extensively urging his supporters to vote for him in large numbers. With regard to this issue, President Obama knew that if he did not do this, he was likely to lose the elections. This was in contrast to what many presidential candidates do in their election bids. Apart from this, President Obama equally countered Romney by painting him as an elitist that did not have a clear message for his supporters.

In contrast to prospective voting model, Romney did not capitalize on developing new party policies. Instead, he focused his campaigns on the fact that President Obama had done nothing to improve the ailing economy and thought that this strategy would give him victory over President Obama. Accordingly, in most of his political campaigns, Romney attacked President Obama rather than selling his party policies. Romney based his assumption on the fact that Obama’s popularity was on the decline. However, he did not bother to establish whether this would have significant impact on Obama’s re-election bid.

Aware of the fact that the decline in his popularity would have dire consequences on his re-election bid, President Obama focused his attention on his supporters. Essentially, he countered Romney’s assumption that his supporters would not turn out in large numbers to vote for him. On the contrary, Romney acted the way many presidential candidates do. He capitalized on the swing votes because he thought most of these people were undecided and he would sway them to vote for him (Babbie 44). In conclusion, the theory of electoral competition model suits best the 2012 presidential elections for two reasons. First, Romney did not have clear party policies to sell to the members of the public. As a result, the theory of prospective voting model does not fit these presidential elections. Second, the two main political parties capitalized on the median voters.       

Work Cited

Babbie, Earl. The practice of social research. Boston: Cengage learning, 2015. Print.