Homework Writing Help on Change in Demand for Oral B Toothbrush

Change in Demand for Oral B Toothbrush

Just like other brands of toothbrushes, Oral B has experienced changes in demand from 2009 to 2015. These changes have resulted from changes in customers’ tastes and wants, income, prices of substitutes, and types of customers among other practices in consumers’ behaviors. Bilton and Cummings claimed that the demand for Oral B was very low in 2009 and 2010 because customers did not understand that they were supposed to change their Oral B toothbrushes when they were worn out. Once Oral B Company noticed this practice, the company introduced some bluish bristles in the middle of the toothbrush. The said bristles could fade after a period of time prompting customers to buy new Oral B toothbrushes (Bilton and Cummings 74). This practice together with other practices increased the demand for Oral B toothbrush between 2011 and 2015. Accordingly, for the last three years, the demand for Oral B toothbrush has been slightly higher than it was in 2009 and 2010. To address the changes in tastes and wants, the company has responded by changing the design of the toothbrush. At first, the company introduced some rubber-like materials on the handle to make the toothbrush less slippery. After responding this way and noticing very little change in demand in 2011, the company changed bristle designs. In addition, the company responded by advertising this toothbrush extensively over the media especially on television. This increased the demand for the toothbrush between 2012 and 2015 (Aaker 115).

Work Cited

Aaker, David. Building strong brands. New York: Simon and Schuster, 2012. Print.

Bilton, Chris, and Cummings Stephen. Creative Strategy: Reconnecting Business and Innovation. Chichester, West Sussex England: Wiley, 2010. Print.