Health Care Sample Essay on Elderly Care: The App

Elderly Care: The App

                My product is a smart-phone app called Elderly Care. It is intended to take care of the elderly. The product will be supplemented with cameras, microphones and listening devices, which will be installed inside and around the house in which the elderly live.

            This product is not only new to the market; it is special. My reason for pursuing this product is more inclined to the solution of a social problem than profiting. It has been observed that with the global economic development and the growth of cities, the younger generation is migrating to the cities in search of jobs, leaving the elderly alone in the rural areas. The World Health Organization (WHO) has observed that the economic migration of the younger people to the cities and the change of the traditional role of a woman as a care to career pursuer in India have left the elderly unattended to, resulting in the deterioration of both their mental and physical health (WHO, 2006). This product is intended to monitor and take care of them, remotely, either by their family members or by some organizations.  

            The mission of the business is to ensure that the elderly receive adequate care while younger generations carry on with their economic pursuits. The objective is to have at least 90% of all neglected older people receive care in the next five years. I believe that the business will be within the proximity of its potential pinnacle by then.

            Admittedly, the product is likely to raise some legal and ethical issues in terms of privacy. I also recognize that the right to privacy is not just an ethical issue; it is a legal issue as well. Article eight of the Human Rights guarantees and protects the right to privacy and family life (Rights, 2000). Among the issues of interest to us include psychological integrity, transmission and use of information about one’s private life and illegal surveillance.

            I intend to put measures in place in respect to these ethical concerns and the law. A legal document confirming consent to the use of the product will be signed, upon the elderly person’s consent. They will also have a choice of where to have an installation within their homes and environment. We will not store any data. The app only facilities transfer of real time information from the apartments to the recipients, upon whom what happens to the information depends.

            Owing to the proliferation of apps that offer dissimilar services in the market, we are aware of the scale of the challenge of promoting a smart-phone app and we have measures in place to accomplish it.  There are so many marketing platforms and each of them is suitable for a given product. I intended to explore all of the popular options, the television and the radio being among them. Our major focus will be the internet. So many people are on the social network sites. Furthermore, Trusov and Pauwels’ analysis show that the advertising on the social media is economic and effective (2009). We intend to establish a strong presence on social media. It has also been estimated that almost everybody uses Google as the preferred internet search engine. Moreover, Google offer advertisement on the basis of expected profit per view (Buijsrogge et al., 2012).  I believe that placing advertisement on it will be economical and effective. Also considering that the problem of the neglect of the elderly is a social problem that is of concern to states, human rights organizations and non-governmental organizations, we will solicit for their help.

            The application will be free for download, and there will be versions, which will be compatible with the various smart-phone operating systems. I will charge a monthly fee of $5 for using the app. The revenue will be used to run the business, which includes developing and improving the product for we hope to make the world a caring place.


Buijsrogge, A., Dijkstra, A., Frankena, L., & Tensen, I. (2012). “Advertising in Google Search.”

Rights, C. (2000). Asbjern Hide 2. Economic, Social and Cultural Rights as Human Rights.

Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). “Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site.” Journal of marketing, 73(5), 90-102.

World Health Organization. (2006). Neurological disorders: Public health challenges. Geneva:

 World Health Organization.