Use the Porter model to evaluate your company and the industry it operates in. Review the criteria in the syllabus and my earlier announcement. Watch the video I prepared.
Use the grading rubric to help you prepare your paper as well as evaluate your finished paper prior to submitting.
Here are a few additional pointers for this assignment:
The 4 to 5 page limit refers to your analysis. The page limit does not include the reference page, the 5-forces diagram, nor a title page. If you prepare any supporting analysis that can be shown in an appendix page. So, you have 4 to 5 pages available for your written analysis.
Introducing and describing the company (what it does, key products, markets, distribution) and the industry (key competitors, market size) should be succinct, no more than a half a page. Dedicate approximately 1/2 page introducing the company and it’s industry. Beyond that don’t spend much time or space describing basic info about the company. For example, providing the history of the company is not relevant to the model.
The bulk of your writing should be specific to the model as it applies to your company, evaluating each of the five forces thoroughly. Assume the reader is a business person who has a basic knowledge of the company/industry.
Your analysis should inform the reader of those aspects of the business and industry relevant to each of the five forces. For example, if sales figures are needed to establish the company’s position in their industry, use that information in the industry competitors (rivalry) force.
Use outside references. Key analysis points are to be referenced. As master’s-level business students it is expected that you will utilize sources beyond the company website, the Porter article itself, and sites like yahoo finance. You can use these sites but are strongly advised to not limit yourself to them.
Thoroughly analyze each of the five forces. The Porter article gives you criteria and examples for each force that can be investigated as you prepare your analysis. Pick two or three for each force and use these to guide your paper.
The 1-page model should be prepared after you complete your paper. It is nothing more than a visual, concise representation of your analysis. It does not have to be fancy. It does have to be clear and represent your analysis. Use exhibit 2.7 or the model in the Porter paper as your guide. Label each force as high or low, based on your analysis. Insert three to four (max) key bullet points related to each force into the five boxes in the model.
As you put together your paper in final draft, you should have enough analysis for it to be a struggle (ie you have to edit down) to fit into the page limit.
Proofread your paper. Spelling, grammar, and APA are in the rubric. At this point in your program there should be no issues w/ APA format. If you are rusty w/ APA, there is a link in the syllabus to Purdue OWL that has a sample paper that is in correct APA format.