Best Essay Writing Service Paper on Saatchi & Saatchi

Saatchi & Saatchi

            Saatchi & Saatchi is a successful agency that specializes in ads. The agency decides to take on a big project with a company from Brazil with the aim to create durable liquor brand. The main problem is that the brands do not exist for long in the market and the company, therefore, needs to find a creative solution to it. Several alternatives are given to solve the problem. First, they had to avoid the Brazilian clichés to maintain uniqueness of ideas. The agency needed to come up with a unique and attractive slogan. Secondly, the agency opted to carry out a visual execution using a model that looked similar to a Brazilian icon.

            Print advertising campaign was done fairly well by Saatchi & Saatchi in marketing the brand. The advantages to it are that it placed its focus on the young people who are the highest consumers of spirits in Brazil. The model used on the print campaign was a resemblance of a known Brazilian icon- the statue of Christ the Redeemer. The model represented the slogan “Pure spirit of Brazil.” With such words on the prints, the attention of most Brazilians was caught thus increasing sales. However, image quality would have been done better, considering that the picture quality was compromised due to the bad weather during the photo shoots. Different locations would have been chosen, or more creativity included.

            TV ads can build Sagatiba brand in the UK. TV ads are a platform that offers better opportunities for increasing the awareness of products since a high population in the UK has invested in TVs. This strategy is important especially during the awareness stage since a wider market is covered.